Pinpoint

It's your data.
Put it to work.

Unique dealership audience segments based on past purchase history, loyalty, and upcoming service needs, plus sales matchback reporting that ties every campaign back to actual vehicles sold. Powered by your own DMS.

PinPoint customer distribution map showing sales and service data across Southern California with 25-mile targeting radius

How your data connects

Your DMS
Reynolds & ReynoldsCDK GlobalDealertrackTekion
↓
Secure Data ExchangeDealer Vault
↓
ActivationAETPinPoint
↓
Your Audiences Live On
Meta / FacebookInstagram

Your DMS feeds data into Dealer Vault, a trusted automotive data exchange, and Dealer Vault delivers it securely to AET. Your data stays protected at every step.

Example of PinPoint AudiencesSynced to Meta
All Customers
Sold New Acura
Purchased 3-5 Years Ago
All Sold
Service Due
Sold New Hyundai
Sold Used
Service Inactive 13+ Months
Toyota Tacoma 5+ Years Old

Custom Audiences

Service Due_NORECENT
Purchased 3-5 Years Ago_TRANSACTIONFILTER
All Sold_CUSTOMERS_ALL_TRANSACTIONFILTER
Sold New_TRANSACTIONFILTER
All Sold_3-5 Years Ago_TRANSACTIONFILTER
Service Inactive 13+ Months_NORECENT

DMS Connection

Audience creation
from your own data

By creating targeting audiences from customers in your dealership's DMS, you can significantly increase your chances of doing business with them again. Custom audiences are built from data modified from your previous customer interactions and converted into readable files for social media targeting.

PinPoint maps out your current customer base between vehicle sales and service to show exact targeting areas to focus on when deploying ads in social media channels.

How It Works

Everything your data can do.

Direct connect to your DMS or CRM

PinPoint is a custom integration from your Dealership DMS to Facebook. We use connections like Dealer Vault or other direct connections to safely pull data into a secure FTP, cleanse it, and push it directly to social channels where it can be used for targeting data or offline sales matchbacks. You can also use PinPoint to connect Facebook lead forms to your CRM.

Secure Pipeline
Dealer VaultConnected
Reynolds & ReynoldsConnected
CDK GlobalConnected
DealertrackAvailable
VinSolutionsAvailable

Data encrypted in transit via secure FTP pipeline. Never shared or sold.

Targeting that uses real data, not guesswork.

Without PinPoint
  • ✕Broad radius targeting around the dealership
  • ✕Relying on website pixel retargeting only
  • ✕No insight into where customers actually come from
  • ✕Manually uploading CSV files to social platforms
With PinPoint
  • ✓Heat map shows real 90-day customer geography
  • ✓First-party DMS audiences.
  • ✓Target past buyers, loyal service customers, trade-in ready
  • ✓Syncs directly to Meta
  • ✓Audiences refresh automatically every day, no CSV uploads
PinPoint social reporting dashboard showing Facebook cost, impressions, clicks, leads, and vehicle sales matchback

Reporting that actually shows what's working.

Find out which Facebook ads are actually driving sales with matchback data that ties your ad spend directly to vehicles sold and leads generated at your dealership.

Social Analytics
Cost, CPM, impressions, clicks, CTR, and CPC across all your connected platforms.
Matchback Reporting
See which campaigns drove actual vehicle sales. Offline purchase data is matched back to your ad campaigns so you know exactly which spend turned into a deal.
Leads Data
Lead forms, service transactions, and on-platform actions tracked alongside your campaign performance, giving you a full picture from impression to lead to sale.
Campaign Breakdown
Top campaigns by spend, reach, VDP views, and vehicle sales, segmented by audience type so you can see what's resonating and where to shift budget.

PinPoint is commonly bundled with

Ad StudioInventory Studio

PinPoint makes your Ad Studio and Inventory Studio campaigns smarter. Layer first-party audiences onto your targeting, see a heat map of where your visitors actually come from, and find out which ads are driving the most purchases.

FAQ

Common questions

How much is PinPoint?
PinPoint is $199 per rooftop, per month as a standalone product. Managing multiple dealerships? Volume discounts are available based on the number of rooftops. You can also save by bundling PinPoint with other AET products.

Use our Pricing Calculator to build your package and see pricing based on your dealerships and the products you need.
Which DMS platforms does PinPoint connect with?
PinPoint connects to most major DMS platforms via Dealer Vault, a trusted automotive data exchange, with direct integrations available for dealers on common platforms. During onboarding, our team verifies your setup and handles the connection. Once connected, AET receives a historical customer file for audience building, plus new sales as they come in to keep your audiences current and power offline matchbacks.
Does PinPoint integrate with my CRM?
PinPoint doesn't pull any data from your CRM. However, PinPoint subscribers can enable Lead Extension, an optional feature that sends leads from your Facebook Lead Forms directly into your CRM so your sales team can follow up right away.
What social platforms can we push audiences to?
PinPoint audiences sync to Meta (Facebook and Instagram). Once the audience is built, deploying it to a campaign takes seconds.
Do I need to upload CSV files manually?
No, that's the point. Pick the audience you want to create and PinPoint keeps those audiences up-to-date on a daily basis. New sales, new service visits, and lapsed customers are reflected automatically.
How is PinPoint different from standard retargeting?
Standard retargeting only reaches people who visited your website. PinPoint goes further. Using your actual DMS sales and service records, you can target real customers who haven't purchased in 4 years, or service customers driving a vehicle that's more than 8 years old, capturing people who may be near the point where a new vehicle purchase makes sense.
How does PinPoint work with Ad Studio?
You can activate PinPoint directly within Ad Studio to turbo-charge your ad experience. It taps into your dealership's DMS to create custom 1st-party audiences and shows a 90-day historic visual of where your sales & service opportunities originated.
First-party data that actually converts

Stop guessing which Facebook ads are driving the most purchases.

PinPoint turns your dealership's own customer data into precision-targeted social ads, set up in a single meeting.