Meet Cortex.
Your AI Marketing
Assistant.
Turn a simple prompt into dealership-ready marketing in seconds. Cortex understands OEM requirements, your brand, and current incentives, generating professional creative without design skills.
Capabilities
Professional creative, without the agency.
Cortex empowers your team to create more marketing with less effort, from idea to launch-ready assets in the time it takes to type... or speak a sentence.
Natural Language Prompting
Have Cortex running on a screen next to you and just talk to it. Describe exactly what you want, a lease offer, a service coupon, you name it, and Cortex delivers.
The AET Ecosystem
Connected to the AET ecosystem.
Save any Cortex image to your Media Library and access it from every AET studio tool. Bring creative into Creative Studio Pro for advanced editing, or turn any static image into an animated :08 video with AET's AI video tools. Video generation is coming to Cortex itself.
How It Works
From idea to live campaign in under a minute.
You describe what you need
Type your request in plain English: a weekend event, a new model launch, a service offer. Cortex understands automotive context, your OEM's requirements, and your dealership's brand.
Cortex generates the creative
AI builds the headlines, visuals, offer copy, and calls to action, formatted for banners, social, display, email, or all of the above, in seconds. No design experience needed.
Review, refine, and approve
Preview everything Cortex produces. Request any change in natural language, or take it into Creative Studio Pro for full customization. One click sends it to your media library, ready to use across the AET platform.
Repeat for every campaign
Weekend events, OEM incentive windows, service specials, new model launches. Cortex is ready for whatever your store needs next. Unlimited creative, no agency fees, no delays.
Before Cortex vs. After Cortex
- Brief an agency and wait days for creative to come back
- Go through multiple revision rounds with a designer
- Generic AI has no idea where your store is. Cortex knows your geolocation and builds around your dealership
- Basic AI models do not have automotive compliant assets
- Miss time-sensitive promotions waiting on creative
- Generic AI models with no automotive training produce off-brand vehicles and imagery
- Pay per-asset fees for every campaign request
- Finished creative from a single natural language prompt
- Professional assets generated in seconds, not days
- Customize your account with tokens to fit your dealership group
- Unique creative built around the season and your dealership's location
- OEM brand guidelines and rules built in by default
- Launch seasonal campaigns and events the same day
- References AET's database of approved OEM creative assets, built for automotive
- Unlimited creative requests with no agency fees
Questions dealers ask about AI
Do I need design skills to use Cortex?
No. Cortex is built for Marketing Managers, Dealer Principals, GMs, and anyone on your team. If you can describe what you need in plain English, Cortex builds it. No graphic design experience required.
What types of marketing assets can Cortex create?
Cortex generates website banners, social media graphics, display ads, and email content. It also writes headlines, offer copy, calls to action, and ad copy across every format. Everything you need to launch a professional campaign.
How does Cortex stay OEM-compliant?
Cortex references AET's database of approved OEM assets and brand guidelines for the brands it supports. Every piece it generates is built around those rules automatically. Think of it as guardrails that keep your creative on track. Compliance isn't guaranteed, so we always recommend getting pre-approval on all ads through your OEM's approval tools before running them.
Does Cortex integrate with Creative Studio Pro?
Yes. Cortex images can be saved to your Media Library and accessed from Creative Studio Pro to add additional edits before launch. Keep in mind Cortex output is a flat image, so you can't manipulate individual layers in CSP.
What campaign types does Cortex support?
Cortex handles seasonal promotions, inventory campaigns, service offers, dealership events, new model launches, and OEM incentive windows. Whether it's a weekend sales event or a month-long clearance push, Cortex has you covered.
Basic AI guesses.
Cortex knows automotive.
Generic AI models aren't trained on OEM guidelines, and they don't house your brand's approved logos, fonts, or sales event assets. Cortex does. That's why it's the reliable choice for automotive creative: professional marketing built on approved OEM assets, on demand. See it for yourself. Book a demo and put Cortex to work for your store.