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The Easiest Way to Run Connected TV Ads for Your Dealership

Put your dealership on Hulu, Roku, YouTube TV, and 35+ more platforms yourself. Choose your OEM and your Polk-powered audience is built automatically, then upload your spot and go live in about five minutes. No agency, no insertion orders, no waiting on anyone.

Easy to use. Launch CTV, OTT, and Streaming Audio Ads in minutes.

40+
Premium platforms
No Agency
Required
Precision
Targeting
Streaming platform logos
Streaming platform logos

How It Works

Upload. Target. Launch.

No media buying expertise needed. If you have an ad, you can be on streaming TV this week.

1

Upload your ad

Drop in your :15 or :30 TV spot. No special format required. If it runs on TV, it runs here.

2

Pick your OEM personas

Select pre-built audiences matched to your brand: Toyota, RAM, Honda, and more.

3

Set geo-targeting

Target by DMA, city, zip code, or radius. Reach buyers who can actually visit your lot.

4

Set a budget and go live

No insertion orders, no media buy calls. Set your spend and launch.

Streaming Studio interface: advertise across 40+ premium networks with creative upload for video and audio spots

Capabilities

Everything streaming can do.

Pre-built audiences for your brand

Select audience segments matched to your OEM, from Toyota shoppers to RAM truck intenders to luxury buyers, built specifically for automotive. Instantly target:
  • In-market shoppers researching your brand
  • Conquest audiences looking at competitors
  • Lifestyle segments: families, truck buyers, luxury shoppers
  • Lease-end and high-intent buyers

Just choose your OEM and persona, then launch. No complicated audience building required.

Audience data powered by S&P Global Mobility (Polk), the automotive industry standard for in-market buyer intelligence.

Audience buying personas: a family buyer, a corporate executive, and a construction contractor
Family BuyerCorporate ExecutiveConstruction Contractor

So… what exactly is Connected TV?

Connected TV (CTV) advertising appears on internet-connected devices: smart TVs, Roku, Amazon Fire Stick, Apple TV. Your ad runs during streaming services like Hulu, YouTube, or DIRECTV Stream.

Unlike cable TV, CTV lets you target specific audiences by behavior, location, and interests, and track every impression. It's TV advertising, but smarter.

Traditional TV forces you to buy a time slot and hope the right people are watching. Streaming Studio lets you target the exact shoppers you want, no matter what they're streaming.

Want only in-market truck buyers within 25 miles of your store? You can do that in a few clicks. Want to reach lease-end customers for your specific brand? Already built in.

It's precise, efficient, and far easier than traditional TV buying ever was.

Targeted, trackable, and totally awesome
Traditional cable TV
Broad demographic. No targeting. Can't track views.
AET Streaming Studio
In-market auto buyers, in your zip code. Every impression tracked.
Reach cord-cutters cable TV misses entirely
No insertion orders or agency contracts
Real-time campaign reporting
OEM-brand compliant creative workflows

CTV vs Traditional TV for Dealerships

Audience Targeting
Connected TVHyper-targeted by demographics, interests, and behaviors
Traditional TVBroad, less precise audience
Ad Completion Rate
Connected TVHigher completion rates with VOD and CTV ads
Traditional TVLower completion due to channel surfing
Attribution
Connected TVAdvanced tracking via set-top boxes and smart TVs
Traditional TVLimited attribution beyond general TV ratings
Geo Precision
Connected TVPinpoint local audiences with geo-fencing
Traditional TVHigher costs for broad, less targeted spots
Cost Efficiency
Connected TVPay only to reach in-market buyers near your dealership
Traditional TVPay for broad spots full of wasted impressions
Website visitors
Re-engage shoppers who browsed your inventory or VDPs
Previous ad engagers
Follow up with viewers who watched your previous spots
In-market audiences
Stay in front of buyers actively researching your brand

OTT Retargeting

Stay Top of Mind with OTT Retargeting

Reconnect with shoppers who've already shown interest. Use OTT retargeting to serve ads across premium streaming platforms to website visitors, previous ad engagers, or in-market audiences.

It's a simple way to stay in front of high-intent buyers throughout their decision process, without starting your targeting from scratch.

Questions dealers commonly ask us

Do I need a TV commercial to use Streaming Studio?

If you have an existing :15 or :30 spot, even a simple one, you can upload it directly. AET handles the rest. No production work required on your end beyond the creative.

How is this different from running YouTube ads myself?

Streaming Studio gives you access to 40+ platforms simultaneously, not just YouTube. And with OEM persona targeting built in, you're reaching in-market auto buyers specifically, not just general video viewers.

How much does Streaming Studio cost?

There's no monthly charge for Streaming Studio. It's the one AET platform priced on a flat 20% commission on your media spend, so you only pay when your campaigns are actually running.

Is there a minimum spend?

Yes, there's a $500 minimum per campaign. Streaming Studio is free to access, with no setup fees and no insertion orders. You only pay for your media spend (plus a transparent 20% media fee) once you launch.

How do I know it's working?

You get impression counts, completion rates, and audience breakdowns. Unlike traditional TV, every view is tracked and reportable.

Can I advertise on specific channels or programs, like local news or sports games?

No. Streaming Studio uses audience-based buying, not program-based buying. You won't select individual channels, shows, or time slots.

If you need to run ads on specific programs like local news or sports, traditional TV buys are the better fit. Streaming Studio is built to reach the right shoppers across premium streaming platforms, based on who they are and where they are, not what specific show they're watching.

Free to access. Transparent media pricing.

Get on streaming TV this week.

If you have a TV spot, you can be on Hulu, Roku, and 35+ other platforms before the weekend. Schedule a demo to see it live.